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    <title>Guides 2020</title>
    <link>https://www.giosg.com/en/guides</link>
    <description>Learn how to use AI-powered live chat, chatbots and interactive content to boost your sales, marketing and customer service.</description>
    <language>en</language>
    <pubDate>Thu, 27 Mar 2025 07:43:54 GMT</pubDate>
    <dc:date>2025-03-27T07:43:54Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>HOAS AI Revolution – Support Assistants Cut HOAS Tasks by over 80%</title>
      <link>https://www.giosg.com/en/guides/hoas-ai-support-assistants</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/hoas-ai-support-assistants" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Featured%20picture-1.png" alt="HOAS AI Revolution –&amp;nbsp;Support Assistants Cut HOAS Tasks by over 80%" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h3&gt;How HOAS Automated Over 80% of Student Housing Support Tasks with AI&lt;/h3&gt; 
&lt;p&gt;Managing housing for over 20,000 students means endless daily questions — from rent due dates to broken appliances. For HOAS (The Foundation for Student Housing in the Helsinki Region), the challenge wasn’t just volume, but speed and accuracy. That’s where &lt;strong&gt;giosg’s AI Support Assistant&lt;/strong&gt; stepped in.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/hoas-ai-support-assistants" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Featured%20picture-1.png" alt="HOAS AI Revolution –&amp;nbsp;Support Assistants Cut HOAS Tasks by over 80%" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;h3&gt;How HOAS Automated Over 80% of Student Housing Support Tasks with AI&lt;/h3&gt; 
&lt;p&gt;Managing housing for over 20,000 students means endless daily questions — from rent due dates to broken appliances. For HOAS (The Foundation for Student Housing in the Helsinki Region), the challenge wasn’t just volume, but speed and accuracy. That’s where &lt;strong&gt;giosg’s AI Support Assistant&lt;/strong&gt; stepped in.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1979129&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.giosg.com%2Fen%2Fguides%2Fhoas-ai-support-assistants&amp;amp;bu=https%253A%252F%252Fwww.giosg.com%252Fen%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>AI</category>
      <pubDate>Wed, 26 Mar 2025 09:14:45 GMT</pubDate>
      <guid>https://www.giosg.com/en/guides/hoas-ai-support-assistants</guid>
      <dc:date>2025-03-26T09:14:45Z</dc:date>
      <dc:creator>Daniel Paul</dc:creator>
    </item>
    <item>
      <title>Guía: Estadísticas Sobre la Velocidad de Respuesta a los Leads</title>
      <link>https://www.giosg.com/en/guides/estad%C3%ADsticas-sobre-la-celocidad-de-respuesta-a-los-leads</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/estadísticas-sobre-la-celocidad-de-respuesta-a-los-leads" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/1124-guide_listing-estadisticas_speed_to_lead.jpg" alt="Guía de giosg: Estadísticas Sobre la Velocidad de Respuesta a los Leads" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Cada segundo cuenta para convertir prospectos en clientes leales.&lt;/p&gt; 
&lt;p&gt;Hemos recopilado algunas de las mejores estrategias, tácticas innovadoras y perspectivas específicas de la industria para mejorar tus tiempos de respuesta y aumentar las conversiones de ventas. En esta guía, encontrarás:&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/estadísticas-sobre-la-celocidad-de-respuesta-a-los-leads" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/1124-guide_listing-estadisticas_speed_to_lead.jpg" alt="Guía de giosg: Estadísticas Sobre la Velocidad de Respuesta a los Leads" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Cada segundo cuenta para convertir prospectos en clientes leales.&lt;/p&gt; 
&lt;p&gt;Hemos recopilado algunas de las mejores estrategias, tácticas innovadoras y perspectivas específicas de la industria para mejorar tus tiempos de respuesta y aumentar las conversiones de ventas. En esta guía, encontrarás:&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1979129&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.giosg.com%2Fen%2Fguides%2Festad%C3%ADsticas-sobre-la-celocidad-de-respuesta-a-los-leads&amp;amp;bu=https%253A%252F%252Fwww.giosg.com%252Fen%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Sun, 17 Nov 2024 19:21:54 GMT</pubDate>
      <author>nea.mikkola@giosg.com (Nea Mikkola)</author>
      <guid>https://www.giosg.com/en/guides/estad%C3%ADsticas-sobre-la-celocidad-de-respuesta-a-los-leads</guid>
      <dc:date>2024-11-17T19:21:54Z</dc:date>
    </item>
    <item>
      <title>Need for Speed: Key Speed to Lead Statistics You Should Know</title>
      <link>https://www.giosg.com/en/guides/speed-to-lead-statistics</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/speed-to-lead-statistics" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/1124-guide_listing-speed_to_lead%20%281%29.png" alt="giosg Speed to Lead Statistics Guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Every second counts in converting leads into loyal customers.&lt;/p&gt; 
&lt;p&gt;We put together some of the best strategies, cutting-edge tactics, and industry-specific insights to improve your response times and boost sales conversions. In this guide, you get:&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/speed-to-lead-statistics" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/1124-guide_listing-speed_to_lead%20%281%29.png" alt="giosg Speed to Lead Statistics Guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Every second counts in converting leads into loyal customers.&lt;/p&gt; 
&lt;p&gt;We put together some of the best strategies, cutting-edge tactics, and industry-specific insights to improve your response times and boost sales conversions. In this guide, you get:&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1979129&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.giosg.com%2Fen%2Fguides%2Fspeed-to-lead-statistics&amp;amp;bu=https%253A%252F%252Fwww.giosg.com%252Fen%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 11 Nov 2024 07:19:36 GMT</pubDate>
      <author>nea.mikkola@giosg.com (Nea Mikkola)</author>
      <guid>https://www.giosg.com/en/guides/speed-to-lead-statistics</guid>
      <dc:date>2024-11-11T07:19:36Z</dc:date>
    </item>
    <item>
      <title>Digital Experience &amp; HCP Engagement: Analysis of Top Pharma Companies</title>
      <link>https://www.giosg.com/en/guides/pharma-digital-experience</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/pharma-digital-experience" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/1123-guide_list-pharma-digital_experience_emerging_tech.jpg" alt="pharma digital experience" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;How are the leading companies navigating digital engagement in pharma?&lt;/p&gt; 
&lt;p&gt;In our latest research, we analysed the &lt;span style="color: #5e5d62; font-weight: normal;"&gt;world's top 20 pharma companies&lt;/span&gt; and their digital user experiences, to reveal how are they utilizing the emerging technologies in their engagement strategies – in particular, &lt;span style="color: #7357ff;"&gt;&lt;a href="https://www.giosg.com/blog/hcp-engagement-strategies" style="text-decoration: none; color: #7357ff;"&gt;HCP engagement strategies&lt;/a&gt;&lt;/span&gt;.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/pharma-digital-experience" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/1123-guide_list-pharma-digital_experience_emerging_tech.jpg" alt="pharma digital experience" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;How are the leading companies navigating digital engagement in pharma?&lt;/p&gt; 
&lt;p&gt;In our latest research, we analysed the &lt;span style="color: #5e5d62; font-weight: normal;"&gt;world's top 20 pharma companies&lt;/span&gt; and their digital user experiences, to reveal how are they utilizing the emerging technologies in their engagement strategies – in particular, &lt;span style="color: #7357ff;"&gt;&lt;a href="https://www.giosg.com/blog/hcp-engagement-strategies" style="text-decoration: none; color: #7357ff;"&gt;HCP engagement strategies&lt;/a&gt;&lt;/span&gt;.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1979129&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.giosg.com%2Fen%2Fguides%2Fpharma-digital-experience&amp;amp;bu=https%253A%252F%252Fwww.giosg.com%252Fen%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Pharma</category>
      <pubDate>Wed, 15 Nov 2023 13:05:28 GMT</pubDate>
      <author>nea.mikkola@giosg.com (Nea Mikkola)</author>
      <guid>https://www.giosg.com/en/guides/pharma-digital-experience</guid>
      <dc:date>2023-11-15T13:05:28Z</dc:date>
    </item>
    <item>
      <title>The Future of Automotive Sales is Direct: The Agency Model explained</title>
      <link>https://www.giosg.com/en/guides/automotive-sales</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/automotive-sales" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/0923-guide_list-automotive_future_direct.jpg" alt="automotive sales guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;The buyers’ expectations today are high, and the experience should be digital – all the way from initial research to the purchase.&lt;/p&gt; 
&lt;p&gt;This is just one of the ways digital transformation has revolutionized the automotive industry and the automotive customer journey.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/automotive-sales" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/0923-guide_list-automotive_future_direct.jpg" alt="automotive sales guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;The buyers’ expectations today are high, and the experience should be digital – all the way from initial research to the purchase.&lt;/p&gt; 
&lt;p&gt;This is just one of the ways digital transformation has revolutionized the automotive industry and the automotive customer journey.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1979129&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.giosg.com%2Fen%2Fguides%2Fautomotive-sales&amp;amp;bu=https%253A%252F%252Fwww.giosg.com%252Fen%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Thu, 28 Sep 2023 06:22:11 GMT</pubDate>
      <author>nea.mikkola@giosg.com (Nea Mikkola)</author>
      <guid>https://www.giosg.com/en/guides/automotive-sales</guid>
      <dc:date>2023-09-28T06:22:11Z</dc:date>
    </item>
    <item>
      <title>Your Go-To Guide to Mastering Live Engagement</title>
      <link>https://www.giosg.com/en/guides/live-engagement</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/live-engagement" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/0923-guide_list-live_engagement.jpg" alt="live engagement guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Are you ready to boost your business and captivate your audience like never before? Welcome to your ultimate resource for live engagement &#x1f4a1;&lt;br&gt;&lt;br&gt;In an age where customer expectations are constantly changing, staying ahead of the curve is no longer a choice – it's a necessity.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/live-engagement" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/0923-guide_list-live_engagement.jpg" alt="live engagement guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Are you ready to boost your business and captivate your audience like never before? Welcome to your ultimate resource for live engagement &#x1f4a1;&lt;br&gt;&lt;br&gt;In an age where customer expectations are constantly changing, staying ahead of the curve is no longer a choice – it's a necessity.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1979129&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.giosg.com%2Fen%2Fguides%2Flive-engagement&amp;amp;bu=https%253A%252F%252Fwww.giosg.com%252Fen%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 18 Sep 2023 09:43:48 GMT</pubDate>
      <author>nea.mikkola@giosg.com (Nea Mikkola)</author>
      <guid>https://www.giosg.com/en/guides/live-engagement</guid>
      <dc:date>2023-09-18T09:43:48Z</dc:date>
    </item>
    <item>
      <title>Digital HCP Engagement Key Insights for Pharma Marketers</title>
      <link>https://www.giosg.com/en/guides/digital-hcp-engagement</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/digital-hcp-engagement" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/0823-guide_list-hcp-step_by_step_guide.jpg" alt="hcp engagement guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;How to keep up with HCP engagement and the ever changing market trends, regulations and channels?&lt;br&gt;&lt;br&gt;What about why there's such a demand for digital strategies?&lt;/p&gt; 
&lt;p&gt;Digital transformation in the industry is moving at a pace like never before.&lt;/p&gt; 
&lt;p&gt;And staying ahead of the curve in HCP engagement means understanding the changes and patterns in market trends, regulatory shifts, and evolving communication channels.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/digital-hcp-engagement" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/0823-guide_list-hcp-step_by_step_guide.jpg" alt="hcp engagement guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;How to keep up with HCP engagement and the ever changing market trends, regulations and channels?&lt;br&gt;&lt;br&gt;What about why there's such a demand for digital strategies?&lt;/p&gt; 
&lt;p&gt;Digital transformation in the industry is moving at a pace like never before.&lt;/p&gt; 
&lt;p&gt;And staying ahead of the curve in HCP engagement means understanding the changes and patterns in market trends, regulatory shifts, and evolving communication channels.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1979129&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.giosg.com%2Fen%2Fguides%2Fdigital-hcp-engagement&amp;amp;bu=https%253A%252F%252Fwww.giosg.com%252Fen%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 01 Sep 2023 09:19:42 GMT</pubDate>
      <author>nea.mikkola@giosg.com (Nea Mikkola)</author>
      <guid>https://www.giosg.com/en/guides/digital-hcp-engagement</guid>
      <dc:date>2023-09-01T09:19:42Z</dc:date>
    </item>
    <item>
      <title>Revolutionizing Automotive Sales Through the Digital Journey</title>
      <link>https://www.giosg.com/en/guides/automotive-digital-sales-journey</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/automotive-digital-sales-journey" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/0723-guide_list-automotive_executive_guide.jpg" alt="automotive digital sales" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;This comprehensive guide is your roadmap to mastering the art of automotive sales in the digital era. Whether you're a seasoned sales expert or a newcomer to the industry, this guide offers invaluable insights and strategies to boost your success.&lt;/p&gt; 
&lt;p&gt;Here's what you can expect:&lt;br&gt;&lt;br&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/automotive-digital-sales-journey" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/0723-guide_list-automotive_executive_guide.jpg" alt="automotive digital sales" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;This comprehensive guide is your roadmap to mastering the art of automotive sales in the digital era. Whether you're a seasoned sales expert or a newcomer to the industry, this guide offers invaluable insights and strategies to boost your success.&lt;/p&gt; 
&lt;p&gt;Here's what you can expect:&lt;br&gt;&lt;br&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1979129&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.giosg.com%2Fen%2Fguides%2Fautomotive-digital-sales-journey&amp;amp;bu=https%253A%252F%252Fwww.giosg.com%252Fen%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 01 Aug 2023 08:21:26 GMT</pubDate>
      <author>nea.mikkola@giosg.com (Nea Mikkola)</author>
      <guid>https://www.giosg.com/en/guides/automotive-digital-sales-journey</guid>
      <dc:date>2023-08-01T08:21:26Z</dc:date>
    </item>
    <item>
      <title>How to Switch to Conversational Sales and Increase Conversions</title>
      <link>https://www.giosg.com/en/guides/conversational-sales-guide</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/conversational-sales-guide" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/0723-guide_list-telco_executive_guide.webp" alt="conversational sales guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Are you ready to take your business to new heights and skyrocket your conversion rates? Traditional sales methods are becoming less effective and there's a rising need to embrace the power of conversational selling.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/conversational-sales-guide" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/Listing%20Page/0723-guide_list-telco_executive_guide.webp" alt="conversational sales guide" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Are you ready to take your business to new heights and skyrocket your conversion rates? Traditional sales methods are becoming less effective and there's a rising need to embrace the power of conversational selling.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1979129&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.giosg.com%2Fen%2Fguides%2Fconversational-sales-guide&amp;amp;bu=https%253A%252F%252Fwww.giosg.com%252Fen%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 21 Jul 2023 08:21:33 GMT</pubDate>
      <author>nea.mikkola@giosg.com (Nea Mikkola)</author>
      <guid>https://www.giosg.com/en/guides/conversational-sales-guide</guid>
      <dc:date>2023-07-21T08:21:33Z</dc:date>
    </item>
    <item>
      <title>Guide to Creating World-Class Customer Experiences</title>
      <link>https://www.giosg.com/en/guides/customer-experiences-guide</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/customer-experiences-guide" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/CTA/0623-guide_cta1-world_class_customer_service-1.jpg" alt="guide to customer experiences" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Investing in customer service and recognizing its impact on the overall customer experience is vital for businesses to remain competitive in today's market.&lt;/p&gt; 
&lt;p&gt;However, with various priorities and cost considerations, justifying the investment can be challenging.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.giosg.com/en/guides/customer-experiences-guide" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.giosg.com/hubfs/Guides%202023/CTA/0623-guide_cta1-world_class_customer_service-1.jpg" alt="guide to customer experiences" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Investing in customer service and recognizing its impact on the overall customer experience is vital for businesses to remain competitive in today's market.&lt;/p&gt; 
&lt;p&gt;However, with various priorities and cost considerations, justifying the investment can be challenging.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=1979129&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.giosg.com%2Fen%2Fguides%2Fcustomer-experiences-guide&amp;amp;bu=https%253A%252F%252Fwww.giosg.com%252Fen%252Fguides&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Tue, 20 Jun 2023 10:18:22 GMT</pubDate>
      <author>nea.mikkola@giosg.com (Nea Mikkola)</author>
      <guid>https://www.giosg.com/en/guides/customer-experiences-guide</guid>
      <dc:date>2023-06-20T10:18:22Z</dc:date>
    </item>
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